Tourism and Protection of Cultural Property

The newest issue of the magazine Forum PCP (Protection of Cultural Property) deals with the complex theme of tourism and the protection of cultural property. Jeremie Magnin contributed an article about his research and the Swiss guestbook project (pp. 54-59). In it, Jeremie examines Zermatt visitors’ books from the 1850s and 1860s to show how British guests identified themselves abroad, how this influenced their material and textual practices, and what their inscriptions had to say about the relation between individuals and national ideology. British travellers’ entries could be as short as signing their names, writing a few sentences or, in the case of mountaineers, regularly taking more than one page to write about their climbs. Many of the latter after 1857, when the Alpine Club was founded, include the initials “AC.” These two cryptic letters stood for a specific set of values and behaviour that the British mountaineers were particularly proud of, as they believed that it distinguished them from other guests. Our analysis of Zermatt visitors’ books demonstrates how these cultural objects were used to construct national identity, notably by helping promote the Alpine Club as a model for British values. If the mountaineers seem to form an elite of independent individuals, their visitors’ book entries also suggest a culture of cooperation, and an awareness that they relied heavily on other climbers, local guides and landlords for their successful ascents.

Forum PCP is available for download at the following link: Forum PCP No 33/2019 – Tourism and Protection of Cultural Property